Are you “trapped by allergy”? A new allergy awareness campaign has arrived in Europe that focuses specifically on food allergy and anaphylaxis during the next two months.
The European Academy of Allergy and Clinical Immunology (EAACI), which hosted the Food Allergy and Anaphylaxis Meeting I attended in Dublin last fall, launched its allergy awareness campaign in June 2014. It started in Copenhagen, where EAACI hosted its annual congress, using a street marketing campaign that featured the message of people being “trapped by allergy.”
“Allergy is a condition that affects people’s lifestyle and ability to work. An allergic person can fear insignificant things with which we come into contact on a daily basis, such as plants, pets, insects, food or drugs, and this leads them to feel trapped in their condition.” —EAACI President Nikolaos G. Papadopoulos
For more information about the June 2014 launch of this campaign, check out EAACI’s press release or see the video below that highlights the street campaign in Copenhagen.
EAACI’s Food Allergy and Anaphylaxis Wave
On March 9, 2015, EAACI released a third press release (the second press release focused on asthma) to begin the food allergy and anaphylaxis wave of its allergy awareness campaign.
In all, EAACI estimates that over 17 million Europeans have a food allergy. Furthermore, it reports that 1 out of every 20 children has at least one food allergy. Over the last decade, food allergy cases have doubled, with a 7-fold increase in the number of hospitalizations caused by severe allergic reactions. Given these numbers, EAACI finds that “more awareness and education is needed to improve management of food allergies and anaphylaxis.”
During March and April 2015, according to the campaign website, EAACI will have an online campaign targeting five countries: Italy, France, Germany, Spain and the United Kingdom. It also plans to disseminate printed materials via primary care organizations, patient organizations, national allergy societies and pharmacist organizations.
What are your initial thoughts on EAACI’s allergy awareness campaign? I’m curious to hear what you think about it. Please leave a comment below, when you have the chance. I’ll continue to share information via Facebook and Twitter, as I learn more about this campaign.
Finally, if you are interested in getting involved with this EAACI’s campaign, check out the campaign website for additional resources and information.